Launched: ING Sprinter competition

Almost 250 transactions in a single second, not too long after launch. And a few days later, 523 users have performed 7.428 transactions, together totaling a turnover of € 26.896.064,⁵⁸. That’s just a few of the highlights of the Sprinter Competition we launched for ING last Friday.

Sprinters?

In short, a Sprinter allows you to respond to price increases and decreases of underlying value. you can find more information and video’s about them on the ING Sprinter site we launched for ING a little while ago.

The competition

The Sprinter competition is a great way to get acquainted with ING’s Sprinters. With a (fictitious) investment capital of € 25.000,- users have access to an extremely realistic, real-time practice environment.

The competition starts on June 27^th, but those of you who can’t wait can already start practicing since last Friday.

A virtual stock market as close to the real thing as possible

So what makes this competition different from others you ask? A few highlights:

• Real-time stock data
  Stock data is received and processed by us from ING’s dealing room in under 150 milliseconds.
• Transaction confirmations by SMS
  Next to email notifications, users (can choose to) receive order confirmation by SMS. Handy if you’d like to know when a limit order is executed!
• Real-time return processing
  Fictious or not; every user gets attached to their € 25.000,- in no time, and can’t wait to see what happens to it. So it’s a good thing the return processing is real-time as well.
• Week and month rankings
  Every week, the winner of that week is a awarded an iPad2. DFT (De Financiële Telegraaf) , the coming month’s sponsor, is sending this month’s overall winner on a trip to Hong Kong! 2^nd place wins an iMac and 3^rd place wins an iPhone4.

Sponsorship

This month, DFT sponsors the Sprinter competition, which is why you will find its look & feel fitting in with the DFT brand. In order to facilitate editorial customization like this. We’ve made it easy to change the ’skin‘ accordingly.

The launch

While Ivo enjoyed a short trip to Sweden after finalizing all the programming behind the competition, the rest of us celebrated its launch last Monday with a champagne breakfast, while watching the first transactions being processed when the markets opened at 09:00am.

Give it a go!

Feel like giving the competition a go yourself, and maybe win some awesome prices?

Lets go!